I build the systems behind e-commerce growth.
Operations, Amazon marketplace execution, supply chain, product development, and process improvement — organized into practical systems that help teams move faster and make better decisions.
Selected results
Start with the strongest proof.
Representative work showing commercial judgment, quality control, marketplace execution, and brand development. Clicking a project now stays inside this website.
Launch Viability Model
Combined demand research, landed cost, Amazon fees, MOQ, and advertising economics into a documented go/no-go decision before capital was committed.
Pre-Production Quality Gate
Defined product-specific inspection criteria before shipment and used third-party findings to make evidence-based release or hold decisions.
SEO & Keyword Research
Competitive keyword analysis across five product listings, translating search behavior into prioritized listing decisions.
Brand Guidelines
A strategic framework connecting audience, positioning, competition, naming, packaging, and marketplace execution.
Systems before scattered tasks.
A repeatable operating approach rather than a collection of unrelated deliverables.
Research
Understand the market, customer, economics, requirements, and constraints.
Build
Turn recurring work into workflows, templates, SOPs, dashboards, and controls.
Execute
Coordinate suppliers, assets, listings, reports, stakeholders, and deadlines.
Improve
Review outcomes, identify bottlenecks, document changes, and strengthen the process.
One operating line, four capabilities.
The public portfolio stays focused. Detailed working documents remain optional supporting evidence.
Operations Systems
Operating models, SOPs, reporting, corrective actions, thresholds, and controls.
Supply Chain & Procurement
RFQs, supplier evaluation, QA, packaging coordination, and sourcing decisions.
E-Commerce Operations
Amazon SEO, listing content, marketplace execution, and procedures.
Brand & Product Development
Brand strategy, packaging, product assets, and creative coordination.
The reasoning behind the work.
Notion is now secondary. Recruiters can understand the project here, then open the working documentation only if they want deeper evidence.
Launch Viability Model
A pre-launch assessment combining demand research with landed cost to decide whether a product should proceed before capital is committed.
My role
- Conducted product and market research.
- Analysed search demand, keyword sales, conversion and competition.
- Calculated landed cost and Amazon fees.
- Modelled margin after advertising and evaluated MOQ commitment.
Pre-Production Quality Gate
A release-control system that sets pass conditions before inspection so quality decisions are based on written standards rather than negotiated after production.
My role
- Defined product-specific inspection criteria.
- Coordinated third-party pre-shipment inspection.
- Reviewed defect severity, photographs and findings.
- Supported release/hold decisions and corrective action.
SEO & Keyword Research
Amazon keyword research across five product listings, connecting search demand and competitor intelligence to listing decisions.
My role
- Selected seed keywords and competitor ASINs.
- Conducted reverse-ASIN research.
- Analysed search volume, sales, conversion and rankings.
- Applied prioritized keywords across listings.
Brand Guidelines
A strategic framework connecting audience, positioning, competition, naming, packaging and marketplace execution.
My role
- Defined brand mission and positioning.
- Identified key customer segments.
- Evaluated competitors and differentiation opportunities.
- Connected strategy to product, packaging and e-commerce execution.
Operator first. Generalist by necessity.
I work across the operational side of e-commerce, connecting research, sourcing, product development, marketplace execution, reporting, and process improvement.
My role is less about owning one isolated task and more about making sure the whole system works: the right information reaches the right person, recurring work is documented, problems become visible early, and execution stays organized.